Google is introducing the new AdSense Revenue profile

A new Revenue profile report will be available in your AdSense account from Monday, February 23, 2015. Currently, AdSense reporting shows you an average of your ad request RPM. This new report will help you understand the value of your top performing ad requests in more detail.

The AdSense ad auction handles billions of ad requests each day, channeling demand from AdWords advertisers and Google certified ad networks (via the DoubleClick Ad Exchange) to our publishers. This real-time digital ad marketplace works to serve high paying ads on your site. Now, you will be able to see the performance of these valuable ads. For example, you can now see the RPM of the top 5% of ads performing on your site.

New AdSense Revenue Profile Report

To make sure you’re getting the most out of the ads on your site, follow these best practices:


  • Place AdSense ad code directly on all eligible pages
  • Opt in to show interest-based ads on your site
  • Enable third-party ads
  • Adjust your ads to show both text and image ads
  • Make your site multi-screen friendly and boost your revenue using responsive ads

The new Revenue profile report is available if your AdSense account receives a minimum number of ad requests. It currently offers an aggregate view of your account and we are working to offer a more complete picture with detailed reporting in the future.

Find out more about the new Revenue profile in the AdSense Help Center and let us know what you think about this feature in the comments section below.