Grow Your Website Traffic with 3 Best Pinterest Strategies
While businesses are pouring all their resources, time and money into Google and Facebook, they are ignoring one of the most underutilized platforms out there: Pinterest.
The site where many go to find recipes and scope out DIY projects is actually one of the most effective marketing platforms out there right now.
According to the entrepreneur.com they are using Pinterest strategically for their website MelyssaGriffon.com, They was able to double my website traffic in three months and exponentially grow their email list.
Before utilizing their Pinterest strategies, They had about 2,000 subscribers. Twelve months after implementing on strategic Pinterest system, they were up to 40,000 subscribers. Now, after two years, They are nearing 200,000 subscribers. It’s kind of insane.
And this new surge in traffic and subscribers rapidly grew their business, too. Within one year of using Pinterest strategies, they literally 5x-ed their revenue! Seriously, according to the website Pinterest is a secret weapon, and now They want to share to you as well.
Check out these three essential Pinterest strategies that will help you turn this often-neglected platform into your own marketing powerhouse — no matter which niche or industry you’re in.
1. Create a profile that attracts the right people.
When you initially create a blog or business, what’s the first thing that most experts tell you to do? Figure out who your target audience is. (More info on how to do that here).
Your Pinterest account is no different.
One of the common mistakes people make on Pinterest is that they don’t tailor their profile and content to their target audience. If you want to see big results on Pinterest, then you’ll need to create an account that is specifically designed to attract the right people.
2. Implement Pinterest SEO.
Once you’ve created a sweet profile on Pinterest, it’s time to dive into the big stuff, like implementing Pinterest SEO.
A lot of people lump Pinterest in with other social media platforms, like Facebook and Instagram. But Pinterest is far from being a social media site. Instead, Pinterest is a search engine, like Google.
Since Pinterest is a search engine, we have to implement Search Engine Optimization, or SEO. SEO is a fancy term that essentially means “optimize your content so that it shows up as one of the first posts in search results.”
If you go to Google right now and type in a word or phrase, you’ll get a list of articles and websites you can read, which are meant to be ranked in order of their helpfulness and relevance to the topic you searched for.
Pinterest acts in the exact same way. That Pinterest feed you see? It didn’t happen by mistake. Pinterest uses an algorithm to rank its pins in an order that they think will be most relevant to their users.
Because think of it this way: if you log into Pinterest and your feed is full of tons of pins that are irrelevant to you and your interests, what will happen?
Eventually, you’ll stop using Pinterest.
And if people stop using Pinterest, then Pinterest loses money, users, investors and eventually their entire brand. So, it’s in their best interest to use algorithms that show you content they know you’ll love.
What does this mean for you? It means you have to ensure that Pinterest is ranking your content in their feed — and preferably in one of the top positions.
3. Schedule your pins
Now that things are rockin’ and rollin’, you want to create a system where you are regularly sharing content on your Pinterest account. Here are a few pointers to get you started:
Every time you publish a new blog post, pin it onto Pinterest.
Literally, as soon as I publish this post, I will use my Google Chrome Pinterest extension to pin it onto Pinterest.
But I don’t just pin it once.
First, I pin my content to a board JUST for my blog posts. It’s the first board on my account and stores content from my own site. I suggest you create a board like this, too. It’s a great way for potential followers to get a glimpse into exactly the type of content you create.
After that, I visit that pin on Pinterest and then repin it to all relevant boards I have on my account.
Some of your followers will only be following one of your boards. And because of Pinterest’s algorithm, your followers won’t see duplicate pins in their feed. So, by pinning your content to multiple boards, you’re increasing the likelihood that someone will see it on Pinterest.
Source article link: https://www.entrepreneur.com/video/298892
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