LinkedIn and Lynda.com will membership businesses soon!
Teaching isn’t traditionally viewed as a high-paying career choice. But building software for teaching? That appears to be a little more lucrative. – Re/code
According Re/code news at least it was today, when LinkedIn announced the $1.5 billion acquisition of online education company Lynda.com. It’s the online business network’s largest acquisition ever by a wide margin. The company paid around $175 million for Bizo last summer, the closest LinkedIn’s ever been to a billion-dollar acquisition until now.
Source also said Lynda.com provides video courses to paying subscribers hoping to learn online, with tutorials on a wide range of business subjects from Web design to 3-D animation. It’s one of a number of companies working in this space, including well-known startups like Coursera and Codecademy that were both founded in the past five years.
Unlike these newer companies, though, Lynda.com is a veteran. The company has been around for nearly 20 years. In other words, LinkedIn is bringing on a partner with the longest, most-established resume.
In 2013, Lynda.com raised $103 million in a funding round that helped put the site on the map even though it was already 18 years old. It is also profitable, and has been since its first year of existence because unlike a lot of consumer tech companies these days, it actually charges for its content.
But there are many questions still unanswered. Will LinkedIn and Lynda.com fuse their membership businesses? Will Lynda.com operate independently in the long term? (For now, it will, said LinkedIn.) How soon will we see Lynda courses promoted or suggested within LinkedIn?
LinkedIn CEO Jeff Weiner and Head of Content Ryan Roslansky flew to Lynda.com headquarters in Carpinteria, Calif., to begin talking about these kinds of integration issues Thursday morning.